search engine optimization SEO Tips and Tutorial
What is search engine optimization?
Search engine optimization, generally called SEO, is the process by which you tweak your website to get high rankings in results of search engines like yahoo, google etc.
Why SEO?
The internet is a blind alley. The people surfing the internet do not know where the document they are looking for exists. So they turn to search engine for help.
Most of these people, will visit a site which comes up on the first page. If you are on the first page, its like the search engine saying, yeah this site is good.
So whether you are trying to sell something or just want your blog to be read by many more people, if you need more visitors to your site, you need to do SEO.
How SEO?
How to get a good ranking in search engines? Hmm. There is no clear answer to it. The SE(search engines) have very complex and intelligent algorithms to rank websites. And no one knows what these algorithms are. But some data about the algorithms is known. And we have to base our SEO on that.
Your first steps: Meta tags.
HTML pages have a meta tag describing the page. The content within the meta tag is not visible to the visitors of your pages. But the SE use them to find out about your pages. However these days most of the SE give very little weight to meta tags. This is due the fact that in past web masters used meta tags to fill the page with keywords. So even if the page was about buying used cars, the webmasters used “get rich quick” in meta tag, if they came to know that many people were searching for this. But still some SE use meta tags, you must use your meta tag to tell the SE about your site.
Designing your website.
The SE are bad at indexing pages containing frames, excessive javascript and based on flash. So it might be a good idea to use them sparingly. If you use them, be aware that you are taking a SE hit.
Getting linked.
The technique most of the SE use these days to find out how good your site is to find the number of pages which link to your pages. Think about it, if someone is putting a link to your site, it is as if they are saying, hey man visit this site, its cool. Also SE see, how popular a site which links to you is. If a page which is very popular links to you, you will get more benefit.
So if you want to rank higher, you will have to get links to your site. The easiest and also the hardest is to write good and unique content for your website. If your website is good other people will automatically link to it. So in essence they are helping you for free. Your various pages too should be linked together; this too increases your link popularity.
You must submit your website to the web directories like DMOZ and Yahoo Directories, for them to be indexed. SE give a lot of value for being linked in these directories.
Another method is reciprocal link exchange. In this you look for a website similar to yours, and about as popular. Then you ask the webmaster of that site if they would put up a link to yours site, if you linked to them. Many would agree as it helps them too.
Choosing the right keywords.
You must have an idea of what your potential visitors will search for when they visit your site. No matter how highly your page is ranked, if it does not have the correct keywords, no search engine is going to show it. So, if your web site is about buying used cars, make sure that this key phrase is used many times in your page. Some places which are given special importance by SE are the URL of the page, the heading of the page, bold text. But do not fill your pages with keywords excessively as some SE consider this as spam.
Submitting to SE, link farms etc.
SE have page where you can submit your site to them. However this is seldom necessary. If you have links coming to your site, it will soon be picked up by the SE. So your time is better spent creating content for your website.
Link farms are pages which let you add links to your pages free of cost. It is best to avoid them as the SE know the link farms and don’t even visit them. Even if SE visit them, they are so full with links that your site does not get any value out of being linked there. So at best you do not get any advantage, at worst you are penalized.
Breaking the rules.
There are many underhand techniques used to gain SE popularity. One method used in the past was to make key word text and background as same color. Then the visitors saw something else from the SE. However today’s SE can detect such underhand techniques and penalize it. So it is best to stay away from such techniques.
SEO dos and do nots.
Dos
- Create content rich, unique websites.
- Get links from similar websites.
- Submit to directories like DMOZ.
Do nots
- Avoid frames, flash etc if at all possible.
- Avoid underhand tactics, like text and background as same color.
- Avoid link farms, FFA etc
- Don’t waste your time submitting to search engines. Let them find you.
The next steps.
SE use complex algorithm to rate webpages which is constantly changing. The ideas above are just indicators. Visit various websites to find out what the current techniques are.
Some parting tips.
1. Use link:yoururl in google/msn/yahoo search to find number of pages linking to you. Dont worry if you find only some pages linking to you, as SE these days only show a fraction of links they know.
2. Use site:yourdomain in google search to find the number of your pages indexed by Google.
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5 SEO Tasks You Should Do Every Day
There are five simple tasks that you need to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make sure that your links are sufficiently labelled to reflect the page that they link to.
2. Re-order your links, putting the best ones first. And putting them into categories if you have a high number of links. If you have a links page with 25+ links it is a good idea to turn it into a directory of some sort. This can even help you in getting more links to your site in exchange for back links on the directory that you have created. Also check the sites that you link to and make sure that any back links that are due to you are still there as you don’t have much reason to keep a link if you aren’t getting the backlink that you deserve (if the back link was, indeed, negotiated when you placed the link onto your site).
3. Process link request emails. Whenever you receive requests for a link exchange, respond quickly. Not every mail you receive will be a good one, and you should make sure to check any site that wants you to link to it. If you are declining a link request let the web master know why. Perhaps you have an incite that they do not have. They may be able to fix a few things and then become excellent link partners in the future. It is common curtesy to inform the web master as to whether or not you are willing to exchange links within two or three days of receiving a request. Web masters will be even more impressed if you send them a personalized message regarding your approval or disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect to the above except that in this case it is more difficult to keep track of all of the people who can potentially request links from your site. There is a lot of spam on these sorts of things as well as many really terrible and useless sites. If you encounter such a site or forum member, inform them of your problem with what they are doing and report them to a moderator/administrator if they do not correct their behavior in a suitable manor. It is important that these kinds of forums be kept clean or a search engine may consider it a link farm more than an exchange service.
5. Finally, you should check each feature of your website, to make sure it’s still working properly. The dynamic content that you will probably include at some point must be delivered properly. Any messages that are generated on the fly must not be generated at misopportune times. The difference between a quality dynamic site and a subpar dynamic site is that in a quality dynamic site all content is delivered at the right time and everything seems static and planned out.
Take your time with your website and make sure that you do everything you can for it each day. Keep adding anything new that you find, because updating regularly will keep search engines coming back to spider more often. Updates are crucial and if you can follow the patterns here of insuring quality and precision, you will probably be able to come up with other ways that you can insure your visitors satisfaction and your increased traffic, link count, and search engine listings.
Never agree to link to someone’s site without asking for a link in exchange, unless they offer to pay you – even then, you should think twice. All your incoming and outgoing links need to be related to your site’s content for you to be ranked high in the search engines.
Basic Link Checks.
Some sites use robots.txt to stop search engines from indexing their links pages, in the mistaken belief that outbound links will count against them. To check, just retype their URL with robots.txt on the end . If you see a page that says ‘Disallow’ and has the URL of their links page, then they’re not letting spiders index that page. Don’t exchange links with that site.
You should also check to see if the website is being ‘cloaked’, and report it to the search engines if it is. You don’t want to get involved with these people – better to have them banned and out of the way.
Does the site offering you a link have PageRank? Even if they do, you should look at how it drops between the front page and the links page. Be aware that new pages take a while to get ranked, so PR0 doesn’t necessarily mean a site that will never have any PageRank.
Take a look at how many links are on the page already. There shouldn’t be more than 20 links – if the site breaks this rule, don’t even consider it. Plenty of webmasters collect links, thinking they’re helping their rankings, but it just has the effect of making them look like link farms. Many of them don’t even involve linking to the big spam industries, like casinos and adult content. There’s no point in having a link from a site that takes links from just anyone.
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