4 Steps to SEO Maintanence
Once you’ve reached the top of the SEO pyramid, it’s tempting to kick back and enjoy the view. Be careful, as you won’t stay on top if you rest long. Top rankings take consistent work if you want to keep them. Your site needs continual new content and relevant links in order to beat the competition. Consider these 4 ways to maintain SEO on your site if you want to keep those high rankings.
- Check for Crawling Errors
- Check Your Google Site Index Number Fluctuations
- Check for Competition Changes on SERPs
- Check for Broken Links
This can be one of the biggest difficulties for well established sites. Problems like server downtimes and sitemap publishing can sever whole pages from search engine circulation, especially recent content that’s just been published. These may seem like small errors, but they can be fatal, especially if your site has new relevance and timing is of the essence. Regularly check Google’s Webmaster’s tool, crawling frequency details, to keep your eye on this one.
Google glitches quickly show up on your site’s index. Duplicate page issues and other penalties will appear as a reduction in the pages that Google indexes for your site. Keep your eye on this number for it’s the pulse of your site’s health. If you see big changes, you’ve got a problem.
One of the most important reasons to do regular SEO housekeeping is your competition already does it. They’ll do anything it takes to outrank you, and likely constantly experiment with new content and link building to beat you. Watch your competitors, especially those that utilize SEO in key creative ways. If your efforts alone aren’t enough, consider looking for website design help in San Diego to help with your site’s SEO.
A website contains endless links. It’s natural that one or 2 break down once in a while. Like household plumbing, links need consistent checkups to spot any damage. The only way to make sure everything is working like it should is to regularly check them. Broken links cut off your most important pages from the world, limiting your marketing potential and effectiveness to do business. Like any complex mechanism, your site needs consistent checkups to keep it running properly.
Ryan Frank is an avid writer and blogger living in San Diego, CA. Article Source:http://www.articlesbase.com/seo-articles/4-steps-to-seo-maintanence-1785129.html
SEO Tools to Increase Your SEO Optimization Efforts
Are you completely clueless when it comes to SEO Optimization?
No matter if you are an experienced webmaster or a complete novice, you have probably noticed the great struggle that comes with increasing your search engine ranking position or SERPS, if your cool. The problem is that there are SO many different SEO Optimization strategies being outlined all over the web that it is hard to know which ones to choose. I am here to solve this problem for you. I am going to walk you through the proven step by step process of vastly improving your SERPS.
Step 1: Figure out what keywords you want to optimize for.
It is important to figure out which keywords to optimize for before you begin your SEO optimization efforts. You will want to pick out two or three keyword phrases that you want your website to rank high for. You can find great keywords by using Google Adwords: Keyword Tool: adwords.google.com/select/keywordtoolexternal. Just enter in the keywords that you are thinking about optimizing for and this program will show you the previous months search volume for those specific keywords. This SEO tool will even provide you with alternative synonymous keywords that you can choose from. I recommend choosing a keyword phrase that has had at least 10,000 searches in the last month. I know you may be thinking why not optimize for the keyword that has the most searches during the month? Well, the problem with this strategy is that the more searches that keyword phrase gets, the more competitors there are who will be optimizing for them. The more competitors, the harder it will be to rank for those specific keywords. This is why I suggest choosing to optimize for a less competitive keyword phrase at first. Once you have succeeded with this less competitive keyword phrase, your traffic will increase, thus increasing your Google merit, and in turn making it easier for you to rank well for more competitive keywords later.
Step 2: Analyze Your Competitors On-page Optimization.
- You will want to go to Google and do a search for your keyword terms. Make sure you are not logged into Google when you do this search, as it may change the results. On the search results page you will want to analyze your main competitors sites (i.e. the top 5 results). The following is a step by step guide of how to perform this analysis:
- Check the page rank of the webpage that you are trying to outrank. You can find several different page rank checker tools by going to Google and searching for page rank checker. If the page rank of the top 5 websites is below a page rank 5, you may have a good chance of out optimizing them. If the page rank is 6 or above you might want to try optimizing for a different set of keywords, as a page rank of 6 and up is VERY good and will be hard to beat.
- Go to the website that is ranking high for your keywords, start from site 1 and work your way down through site 5. Once on the page, click the view button at the top of your browser and then click Page Source. When this new screen pops up click the edit button and then click find.
- Search for the page’s title tags. Once you find them, see if the keywords you are analyzing are included in the competitor’s title. If they are, that’s ok; you can add them to your page title as well.
- Search for h1. You are looking to see if the site has your targeted keywords in their h1 tags. You may want to try to search for h2 and h3 tags as well. If they don’t have the keywords in the h1 tag this is an advantage to you because you can add them to your header tag.
- Now search the page for your keywords. You will want to see how many times the webpage has the keywords listed on it. Make sure to analyze how many times the keywords are listed on the page in regular font, as well as, bold, italics and underlined. Make sure your write all this information down so you can one up your competitor with your on page SEO optimization.
- Check to see if the keywords are listed in the first 25 words of the page and the last 25 words of the page.
Your on page SEO optimization strategy:
- You will want to make sure that your targeted keywords are listed in your title in a way that reads naturally.
- You will want to use your main keyword phrase in your website description 2 times also in a way that sounds natural.
- You will want to include your targeted keywords in your Meta tags.
- You will want to add your main targeted keywords in h1 tags at the top of your web page.
- Make sure to list your keywords once in each paragraph on your site. Also, try and use the keywords once in italics, once in bold, and once underlined throughout the page.
- Try to make it so your main keywords are listed in the first 25 words of your webpage and the last 25 words of your site. A trick I use to make sure my keywords are in the last 25 words of my site is by adding them to the copyright portion at the bottom of my pages.
Note: At most, only use your keywords once each paragraph. You don’t want to use the keywords too many times as this can result in a negative effect on your SERPS. Google will see this ploy as keyword stuffing.
Now, I want to make it clear that on page optimization is only a VERY small factor in your SEO optimization campaign. On page optimization will only help your SERPS if you correctly conquer your off page optimization efforts, just on page optimizing will not dramatically increase your search position.
Step 3: Analyze Your Competitors Off page Optimization.
Now you will want to check the off page optimization tactics that your competitors are using.
To do this you will want to analyze the number and quality of backlinks that are linking to the your competitor’s site. You can search for the number of backlinks a website has by using Yahoo as an SEO tool. Go to yahoo.com and search using this format: Link:http://www.yourcompetitorswebsite.com. This search will show you how many of the websites pages are indexed by Google, giving you a better idea of how often Google visits the site, as well as, the number of in links or backlinks that the site has pointing to it.
Now for the time consuming part; you will want to determine the quality of the links that are linking back to this site. Here is a list of some things you will want to look at when determining the quality of the sites backlinks:
- The Page rank of the page linking to the site (i.e.www.website.com/pagelinkingtowebsite).
- The page rank of the main URL of the page linking to the site.
- How many times the page uses the targeted keywords in:
- The title of the page (i.e. in between the title tags)
- In any h1, h2, or h3 tags – In the main body of the page
- How many times the keyword shows up on the page in regular font, as well as, in bold, italics, and underlined.
After analyzing the backlinks of the top five competitors using the mentioned SEO Tools, you will want to choose some of the same high quality backlinks that are linking to your competitor’s site that have the correct characteristics (i.e. correct category, onpage keywords, etc.) that will make an impact on your SERPS.
Once you have chosen your targeted link partners you will want get there whois information i.e. who owns the website. You can find this information by going to http://whois.com and doing a search using the site address.
Once you have the webmasters email, you will want to write them a letter asking them if they might consider exchanging links with you. Make sure that you already have their site link on your website. Provide them the address where they can see their link. Give them some kind of incentive for linking back to you. Be creative, and try to make sure the letter sounds somewhat personalized. There is nothing a webmaster hates more than receiving a letter that is painfully generic.
I will say it again, as it is VERY important. Give the webmaster a reason to link back to you. Emphasize What’s in it for them if they link to you (i.e. you believe your site will be a great resource for their users or something of that nature). At first you will get more no’s than yes’s but don’t get discouraged, this is the case for many new web owners and it will get easier as your website ages.
Now, I know this sounds like A LOT to analyze manually, so for anyone that is interested, I would like to introduce an amazing SEO tool that can completely automate this process for you.
This program will provide you with everything you need to analyze your competitors backlinks and facilitate your link building campaign.
Here is a list of some of the options this SEO Tool has to offer:
You can analyze the backlinks of any site. This analysis will show you:
- You can choose to search for prospective backlink partners using different criteria including: using a competitors website to find links, using a keyword to find links, finding link directories with a specific category, and more.
- All of the links pointing to the site, with the exact address of where you can find the link.
- The PR of the page the link is on – The anchor text used – If the link is do follow or no follow
- If the site still has the backlink, sometimes links will show up (especially in the yahoo search) on pages that no longer house the website you are analyzing. This happens because the site may have had the backlink when it was last crawled by Google, but as of right now the link is no longer on the page.
- It will analyze the density of the main keywords used throughout the pages that house the backlinks.
- It gives you the ability to add your own keywords that you want to analyze the backlinks for, the keywords you choose will be analyzed for:
* Prominence of the word on the webpage housing the link
* Link density
* Link prominence
* Keywords in h1 & h2 tags
* Keywords in the Meta tags
- You can do a search that will tell you how many of your pages or a competitors pages are I indexed in the different search engines, indicating how often the Google bot visits the site.
- You can do a search to see where you are ranking for your specific keywords. This feature is especially helpful because a lot of SEO position checkers only check the first 100 results and you may not be listed in the first 100 results during your beginning efforts. This tool will show you exactly what position you are be it number 1 or number 800, which is extremely helpful in monitoring your SEO optimization progress.
- It allows you to search for possible authority websites (meaning high value websites that are specific to your websites category) that you may be able to get a link from.
- They even provide you with an article submission tool that will submit your articles to different article directories automatically.
This is just scratching the surface of everything that this incredible SEO Tool has to offer. This program has GREATLY reduced the time it takes for me to analyze a website and figure out my plan to outrank them in the SERPS.
So, if you want an easy way to analyze your competitors, you should definitely check this program out by CLICKING HERE.
So, I have covered on page and off page optimization SEO Tools that, if used properly, will help you outrank your competitors. I hope that you have found this page helpful and I wish you the best of luck in your SEO optimization efforts!
I have been researching SEO Optimization strategies online for several years now and have found thousands of strategies and SEO Tools online during this time. However, 99% of these strategies don’t work and may actually hurt your SERPS position. I finally found a method that works and it is the only one I use. That is why I have outlined it here, in the hopes of saving at least a few of the new webmasters out there some of the many headaches that these false SEO tactics have caused me and thousands of other webmasters on the web. Article Source:http://www.articlesbase.com/seo-articles/seo-tools-to-increase-your-seo-optimization-efforts-1324843.html
Can SEO Be Integrated Into Copywriting?
Gone are the days when web based copy was separated from search engine optimization. History has shown that in the past, copywriters only focused on the use of words to help sell products and services. But now, it is becoming increasingly imperative that any business willing to survive online must as a matter of necessity learn how to integrate the two. Recent research has shown that while a lot of old school copywriters still find it hard do the integration, a new generation or breed of copywriters are gradually finding how to mix the two for maximum effect.
Search engine optimization is no longer just about ranking highly on the search engines and getting on the top 10 spots. It is more about doing that and getting people to stay or come back for more information. This is one of the reasons blogs have become highly popular.
As against static websites, blogs have the ability to become consistently updated and new content posted on them. This ability has made it even more important for people to not only know how to improve their search engine rankings but to also improve on their writing.
Copywriting is not easy as you have to know how to use words to your own advantage and to convince people to do whatever you want them to do. Therefore, you can either go learn copywriting by yourself and then start writing the content on your website or find other options such as hiring a professional seo copywriting firm.
These companies are very experienced with combining both the search engine optimization and copywriting. In fact, if you need a quick boost, this should be your option until you can write your own website content.
Most search engine optimization professionals know that if you are going to get ranked well on the SERPs, you ought to know how to both incorporate the two essential elements. They know that awesome content doesn’t have to be devoid of search engine optimization and vice versa. The two of them can go in tandem; hand in hand without one affecting the other. But, the average webmaster does not know this. If you don’t know how to do this, you should avoid putting your business at risk by trying to write the content yourself.
Professional copywriting takes time, practice and consistency to attain that excellence that produces results. And most people don’t attain that until after at least 6 months. Since time is money, you should find a way of producing the content you need without necessarily putting your website on hold. Most SEO specialists don’t charge too expensively for the services rendered to you.
One thing you should note though is that there are lots of individuals offering these services and not many of them can deliver the required results. So before hiring any, look closely, find out what their capabilities are, look at the quality of their content and their rankings on the search engine. This will prove if they know their jobs well and can deliver the results you need.
Sunita Biddu is an expert author and CEO of professional copywriting company Content Axis, Inc. that offers premium quality SEO copywriting services and article submission services. While providing top rate SEO services, she also writes on excellent SEO strategies. To know more about the services, please visit Content Axis Inc. Article Source:http://www.articlesbase.com/seo-articles/can-seo-be-integrated-into-copywriting-1320119.html
