Ethical Seo Tactics – Offering Sustainable Search Engine Presence
Every website owner wants to have sustainable top rankings in all major search engines for their primary keywords. Therefore they always look for the best SEO and SEM practices which could lead them towards top rankings on Google for long time. Nowadays, everyone knows that it is not possible to fool search engines. So, it’s better to use only ethical SEO practices in order to get long term benefits from SEO and SEM campaigns.
Change in Searching and Crawling Mechanism of Search Engines
Earlier several people used to adopt Black Hat SEO techniques to get instant traffic from search engines and top search engine rankings by creating doorway pages, link farms, legitimate contents, presence of invisible keyword rich text, and by using several other Black Hat SEO practices. However, modern search algorithms know well how to handle such wrong methods. So, it has become essential for people to adopt ethical SEO practices in order to attain expected results.
White Hat SEO/Ethical SEO
White Hat SEO also known as ethical SEO comprises of practices approved by search engines. Almost every search engine has some predefined mechanism of searching and crawling through numerous web pages. Some of the most important things which drive traffic to a website and improve search engine rankings are quality back links from relevant websites, original content (with appropriate density of keywords), and a search engine friendly website (with minimum possible clutters in code).
Creation of appropriate Meta Tags, links and image optimization, HTML code validation according to W3C standards, and removal of all scripts from the page makes a website search engine friendly. Without implementing these on-page optimization techniques, a website could not get expected search engine rankings and organic traffic.
Some of the most popular White Hat SEO tactics includes search engine submission, directory submission, article submission, social networking (using blogs, Face book, MySpace, LinkedIn, and Twitter), social media optimization, press release submission, and social bookmarking. Using YouTube and other popular tools.
The most important thing that needs to be maintained while doing all the above tasks is manual work. Nowadays, there are numerous automated tools available to minimize the human efforts and time taken in doing aforementioned things. However, that will not provide expected growth to website rankings. Therefore, it is advisable to use manual submission of all directory, article, and press releases in order to get maximum benefits.
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About the Author:
Easy Submission simplifies the complex task of website submission to search engines, article submission, directory submission, and social bookmarking for optimizing websites. For more information visit: http://www.easysubmission.net/
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Organic Search Engine Optimization Company
Organic SEO is a marketing approach by which websites are enabled to rank in top positions in popular search engines; moreover they don’t have to pay the placement charges to the search engines since it is optimized by organic means. A company which practices only organic SEO is known as an organic search engine optimization company or white hat company. These companies provide services which are conformable to search engine guidelines. White hat techniques are generally approved by all search engines, thus enabling optimized websites to remain at the topmost positions in major search engines.
Most Effective SEO Campaign
Organic SEO companies are quite reliable as they utilize only white hat techniques and don’t use black hat techniques. Businesses can confidently invest in such companies without being concerned about losing their investment. Organic SEO campaigns have the ability to generate more revenue with less investment compared to any other SEO campaign.
Quality Organic Services from a Reliable SEO Company
An organic search engine optimization company provides only white hat services which help the website maintain top positions in popular search engines with the least effort and expenses. Usually these companies offer a complete solution for internet marketing from the beginning till the end. Some of the common organic SEO services are:
• Optimization strategy: Getting a clear idea about the client’s business and goals, keyword research, creating useful and relevant content etc
• Implementing SEO: Deciding which all techniques should be implemented for maximum optimization.
• Enhancing visibility: Distribution systems such as link building services, search engine submission, and website submission to directories provide unmatched traffic to the website, giving a global presence to it.
• Monitoring & maintenance: Monthly monitoring and ranking reports are maintained for assessing changes.
All these services play a vital role in getting the website listed in top positions in the results pages of top search engines. Hence it is important to avail of the services of an experienced and reliable organic search engine optimization company that offers quality services at affordable costs.
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About the Author:
Organic Search Engine Optimization Company – Viral SEO Services is a professional SEO company committed to providing organic SEO services to global customers.
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Seo – Software Tools – What They Are, How To Choose Them How They Save You Time
The list of tools that one can put to use is wide and varied, as well as constantly changing.
I want to break the software tools dedicated to SEO in to categories. Starting off, we have two categories:
1) Software Programs for internal use – meaning you buy these programs and run them on a computer or server.
2) Web sites or subscription based tools.
Now we have the two major categories, lets look a bit at the sub categories. I am not going to cover them all, as this document is considered more of a SEO primer, to get you familiar with the overall picture. In future articles, blogs, and websites I’ll go into the tools in more depth.
Here they are:
1) Search Engine Submission.
2) SEO – Analysis Tools for Link Building
3) SEO for Web Page Optimization.
4) Article Marketing and Submission
5) Auto posting to Ad and Classified Sites
6) Keyword Analysis
7) Pay Per Click Campaign Management
There are a few more out there, but they are simply variations of the above types of SEO automation.
First off, Search Engine Submission. There are a number of ways to get your site listed in Google for starters. You can use their URL Submission pages – though they clearly state that it could take weeks for your site to be listed. Go ahead and use them. The fire up a SEO Search Engine Submission tool and automatically submit you site to hundreds more sites, plus have a schedule set to ‘refresh the submission’ every month or two. In addition, you can update the software engine data on the software you purchased (usually for a year with most major, reputable companies, then you have to buy a subscription).
Further, some of the SEO software tools that have directory submission options, also have SEO analysis tools, depending on the package you purchase, which will help you analyze your sites content and perform a number of tasks.
The SEO tasks are obviously: Web Page Optimization for keywords and various SEO technicalities such as keyword density, quality of design, header meta-tags, layout of content and much more.
Some of the more critical SEO tools are the ability to determine what keywords used in the search engines that the competition sites are being found under, as well as finding quality back-link partners to help you build your sites Page Rank (a Google designation for Web Site Importance).
Moving forward, some software allows a really great way to build web popularity as well as some back linking possibilities – Auto Posting and Article Marketing software.
First off – Get familiar with creating advertisements and writing good copy to properly represent your site to your readers and potential viewers. Period.
Second, test some manual ads. Then you’ll see why the value of auto posting and the various article marketing software are great tools to help you build a quality presence on the web.
The Pay Per Click campaigns are quite the chore to setup. There are a number of companies that created software to help accomplish this task as well as monitor the results, track the competition, and help you bid on the keywords as well as manage your budget, fine tuning all the way.
There is so much more to cover on these methods. As mentioned, in future articles and blogs I’ll be posting more online, at various blogs and more articles such as this.
So please check out the above mentioned resources and stay tuned for more detailed information, reviews and articles on the Software Tools for Search Engine Optimization.
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About the Author:
Joshua Penman is a freelance IT Consultant, SEO Consultant and Web Developer. His most recent work is for http://www.Top10GoogleRankings.net where you can find more Search Engine Optimization Articles, Tips and Resources.
Reprint rights are granted in full as long as the footer of this document and the full document remains intact in its entirety.
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Seo Checklist And Importance Of Seo Step By Step
In today’s age large number of people know about the term SEO i.e. search engine optimization but not properly aware from its benefits. Each and every month thousands of new websites go online and the problem is that there are so many websites competing for the same keywords online and only few of them get benefits from that keyword.
Only making a well designed website with good content is not enough for getting business through them. For getting online success in business with a website SEO is essential. Without optimizing a website you will not be able to make your presence in the crowd . To rank higher in search engine results and this is only possible with SEO. Naturally, the higher a website is shown in the search engine result list, the more traffic it will get. SEO is a process of structuring a web page in that manner so that it is found, read and indexed by search engines for specific keywords.
You can get good position in search engines such as Google by using some good seo strategies. It is a process that is meant to convert site visitors into online customers.
Through SEO you let the search engines know that what each page of your website is about. Only doing search engine submission is not enough. your website has to use some techniques and technologies that make your site rank high in search engine results with a targeted keyword. Thereare some tips which are important while doing search engine optimization. There are so many strategies that are used to optimise a site but not all the strategies are working, while optimising a site you have to make a balance of them so that you get good results.
SEO can give your business a very good start in organic way and for long term. Mainly SEO has divided in two steps which further categorized in various steps.
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Onpage Optimization
Offpage Optimization
Onpage Optimzation – On-Page SEO is the process of placing your selected keywords in the right places on your web pages. It involves changing page titles, headings, content, and URLs to improve search engine rankings. Steps followed in Onpage Optimization are:
Website Analysis – The process of optimization is start with website analysis. It is the most important part of SEO and it is the combination of several sub processes. In website analysis first have a look on website structure because structure of the website affects the position of website in search engines. While your website constructed in a search engine friendly way or not means website is made in static or dynamic . Because for search engines it is a tough task for crawling and indexing a website made in dynamic, flash or frames. Check the links while there is any broken link occur in website. Check the current position and traffic of website or ways to improve them.
W3C Validation – It is also a part of website analysis. Validation of a website is done to keep a track on any errors or warning. Every website should be validated through the W3C validator if there is an error in the coding. W3C is incredibly important for browser compatibility and overall site usability; it does not have a direct impact on Google rankings.
Checking Urls Static or Dynamic – There is one more aspect in seo is checking of Urls of website while they are static or dynamic. The static urls of a website score better than dynamic and they are seo and user friendly. Static url are more helpful in seo because firstly it is permanent and are crawled and indexed by search engines easily.
Keyword Analysis – Keyword analysis is the most critical part of SEO. While starting keyword analysis first you will need to use google adwords for relevant or profitable keywords. The purpose of keyword research is to choose good keywords for a website. The closer the keyword match what the consumer is looking for, the better chance of getting good ranking and more traffic. Select right set of 6 – 7 keywords which can drive traffic to your site and rightly represent your business.
Meta Tags – Meta Tags play a vital role in SEO. For any SEO campaign meta tags is mandatory. These includes the folllowing tags:
a) Title Tags - Title Tags are most important factor for improving search engine optimization for your website. make sure to include your main keyword in the title with proper keyword density of your website. Give every page of your website its own title because your site’s main purpose is indicated title tags to the SEs. Remember Google can read only 66 characters in title tag, so be specific..
b) Description Tags - Meta description tag is a brief and concise summary of a website. There is a limit of 160 to 170 characters in it. It is important to add unique and effective meta description for each page of the website.
c)Keyword Tags – While doing optimization remember to choose the best possible keywords for a website which are essential for reaching your target audience. It helps the search engines and people to find your website easily.
Image Optimization/Alt Tag Attributes – Search engine crawlers are very good in reading text but at the time of images it fails. But images are a great way to enhance a website from a user’s perspective.So if your site contains images then it needs optimizing i.e. Image optimization and using special tags i.e. Alt tag which describe the images. Alt tags are the HTML code which describe an image. HTML is a way to specify the textual content for an image using the alt attribute. Alt tag is used for describing the image and that is very helpful but only use meaningful and relevant keyword. Search engine give more emphasis on that images which use alt tags.
Sitemap Creation – Sitemap is a way or a list of pages on your website which helps to tell the search engine about the pages on a website for crawling and for users. The XML sitemap of google makes it possible for a website to get listed and get updated by the Search Engines. The XML sitemap is a file that contains a list of url’s and related attributes with in a site. Sitemaps helps to speed up the addition of the web pages of a site to the Google listing.
Google Analytics and Webmaster Tool – Google analytics is a powerful tool for analyzing traffic on your website. By creating account in it you will be able to keep track of all the activities made by the website. It generates website’s detailed statistics about the visitors that from where they visit and which keyword they search. Webmaster tool is a tool in which you can submit your sitemap, create robots.txt so that the Search Engines spider crawl through our website and index our website in their listing.
Header Tags Optimization – These are the html tags such as (H1 to H6), bold, italic etc. Make sure of using these tags while optimization means have to highlight certain parts of your website which you want your readers to look at. These tags are the essential part in search engine and gives web page a positive factor in search results.
Navigation/Internal Linking – We need to take care of Navigation or internal links that they are strongly structured and correctly working and all the main pages of the website should be linked through the main homepage so that search engines can go through all the pages properly and get them indexed.
Content Writing – Adding or updating fresh content to the website on regular basis will encourage search engines to keep return to the website again. If you release new content time to time then search engine or users both start to re-visit your site for updates. It will improve your SERP.
Content optimization - In SEO content is the king. It is the key of search engine ranking. The content of your website is unique, informative, descriptive and well written and include main keywords of the website in it. Remember, not to overcrowd your content with keywords it is safe to use keyword density of 5% to 7%.
Off-page Optimization – The Second factor in Search engine optimization is Off-page. It is done external or off page to the website to maximize the performance of targeted keywords of the website in SERP (search engine result page). Off-page is done to increase the backlinks for a website because more the backlinks to the websites will increase ranking in the search engines. It involves number of activities such as Link Building, Blog Writing and Submission, Article Writing and Submissions, Social Bookmarking, Press Release writing and submissions
Search Engine Submissions – Ist step in off-page optimization is submit the website manually in search engines. Mainly there are three search emgines i.e. Google, MSN, Yahoo.
Link Building – Links play imperative role to increase search engine rankings. Link building is the process of creating inbound links to own site. Exchanging links with similar website means site X will place site Y link in it’s website and site Y will place site X link in it’s website . This type of link building is known as reciprocal links but now a days Three way linking is more popular. In this there are 3 websites links to each other e.g. Site X will place site Y link, site Y will place site Z link and site Z will place site X link.
Directory Submissions – This is the most popular way of getting hundreds of free quality backlinks. It is the one way inbound links to your website. It drives relevant traffic to your site which converts into sale. It is a long term and efficient process. There are thousands of web directories over internet and they offer both free and paid links.
Press Releases – It is a way of publicity that can be done for an online business or website. You can post press release include fresh, interesting information or news related to a site in Press release site such as prlog.org .It is a public relation announcement issued to the news media and other targeted publications for the purpose of letting the people know of development of company.
Article Submissions – It is one of the off page technique which is very useful. Write keyword and content rich article on your own niche topic and then post it to article sites available online will create backlinks and some traffic. You might get more traffic if your article is published on other websites.
Social Bookmarking/Marketing – It is a process which not only create backlinks but also help in gaining popularity of a website and getting huge traffic. There a whole bunch of social websites online which allow you to insert a link and information of your website by making account on them. It drive quality traffic and increase link popularity because search engines “index” the pages within these sites more fast then others..
Blog Submissions – It is another Off-page technique that will give lot of quality links to the website. Write good quality and informative blogs and submit to reputed and search engine friendly blog sites.
RSS feeds – This is one of the great tool of off-page in SEO. It is used to provide items containing short description of web content also with a link to the full version of content. Internet users will be interested in subscribing to your RSS feeds if you publish information or news in the way they like.
SlideShare: Make PPTs(PowerPoint Presentations) and submit it to slideshare..
Video Submissions: One of the seo step is video submission which is widely considered as a great captain for the success for generate traffic for a website or when dealing with website advertisement. Placing a videos in several distribution channels like you tube, veoh etc you add the video community traffic to the existing ones.
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About the Author:
61DesignStreet.com offers you with best SEO and as well web design services. It is a award winning web design company provide wide range of internet business services. It is the right place for reliable and quality web solutions like Web design, search engine optimization, web development. They have the experts which club their creativity with innovative ideas to deliver you best product fulfilling your business goals.
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Seven Red Flags You Should Avoid When Screening Prospective SEO Company
In any industry, there will always be that one which stands out like a sore thumb due to its shady dealings. With the increasing popularity of online marketing, many pseudo-professionals in SEO and SEM are preying on unsuspecting victims who are only looking for an honest way to break out in the business. So before you hire any potential SEO company, be sure to read these telltale signs of internet marketing horrors.
1. Free Trials
There are free consultations but never free trials when it comes to looking for the right SEO company. If their marketing tactic involves providing them access to your site for the “free trial,” you’d better think twice before accepting, or better yet, skip them entirely and look for another company.
2. Dubious prices
When it comes of the prices of the SEO company’s services, it should be just right. You can determine this through extensive research and knowing the price range of other companies. Don’t forget that extremely low price makes for low quality services, while expensive ones are just, well, expensive.
3. Too-good-to-be-true promises
If the company promises to index your website for, let’s say, only two days, it’s most likely they’re skimping on the most important responsibility on an online marketing company – research.
4. Specific page rank instantly
It takes time for major search engines to rank websites and any company that will promise you instant ranking—what’s more? Specific page rank—is too sketchy to deal with. If you want to save time and money, go for a company that will actually deliver quality results, instead of specific, “spot-on” promises made to embellish their own marketing campaigns.
5. Search engine submission by the thousands
First, there is only a handful of search engine and a small number is considered major or popular. You don’t even need to submit to all the search engines because only the major ones matter. Plus, there is a lot of work to be done before you can even choose which search engine is right and which is not. So if the company promises to submit your website “thousands” of search engines, look for another one.
6. Dodgy when it comes to questions
It always pays to be an inquisitive client; to show eagerness to learn anything that has something to do with SEO. Besides, you must know where exactly your money is going. But a company that continuously evades your questions is terribly questionable.
7. Inside connection
A reliable SEO company is less likely to boast their connections and more likely to pride themselves in their successes. On the other hand, always doubt a company that will tell you they have inside connection to some of the major search engines. Doubt them even more if they promise you that this “connection” will help you gain top rankings.
Mark Michael Ferrer
SEO Company
Article Source:http://www.articlesbase.com/seo-articles/seven-red-flags-you-should-avoid-when-screening-prospective-seo-company-1475325.html
Search Engine Optimization – SEO Myths Every New Marketer Should Know
The World Wide Web has been providing marketers another environment to use for launching their businesses and target specific audience scattered all over the globe in both efficient and cost-effect methods. For many, the practice of search engine optimization is not something new; it has been around for years and is continuously bringing superb benefits for every marketer. But for the hoi polloi embarking in commercial ventures for the first time, the marketing ideology can seem to be daunting. Don’t fret though because in here you’ll find the common misconceptions surrounding SEO.
Too incomprehensible for the average person
Not true. The methods and approaches used in search engine optimization are pretty understandable even for first-timers. Of course, you still need to have due diligence in learning the theories and application of each technique. With the increasing popularity of the marketing practice, you’ll find it hard to miss out on a trove of information just about anywhere, including, above all else, the internet.
Too many things to learn
If you’re thinking about your chances of success in the online market arena, don’t worry about the terms and ideas behind search engine optimization. True, there are certainly a lot of things to learn is SEO but, again, they are not as incomprehensible as you may think. If, however, you’re worried about catching up with those who have been in the business for several years, the things you’ll learn in the practice will not impede your growth but rather improve it to help you gain ground and achieve equal leverage.
Submission to search engines is all it takes
On the contrary, the process only starts there. Once you submit your website to be indexed by the search engines, don’t expect immediate success. Don’t also mistaken submission to increase traffic. In a nutshell, search engine submission will only allow you to get your website out there for people to know. There’re additional works to be done when increasing traffic.
It takes too much time
From the time you start your journey in optimizing your website for your visitors, you’re already investing time in it. There is not specific time for the practice – it all depends on your effort to succeed.
It is crucial to submit to thousands of search engines
New online marketers commonly believe that in order to gain success in search engine optimization they need to submit to myriad search engines. While it’s true that submitting to multiple search engines can help your website gain traffic, you don’t need thousands. There isn’t even that many search engines. The popular ones should be your target.
Mark Michael Ferrer
Search Engine Optimization
Article Source:http://www.articlesbase.com/seo-articles/search-engine-optimization-seo-myths-every-new-marketer-should-know-1466203.html
SEO Company Mumbai all-in-all in services
SEO Company is one of the most popular and exploring Companies in India, now days.
As more people are visiting Global market on net, due to curiosity or with a purpose, websites are making themselves visible on the net.
It is not so easy to register a site on the net and make it visible to different users. It needs lot of endeavor, on part of professionals to make the site rank at the top in search engines.
Good quality popular sites are visited by visitors, automatically. But this is not a long term process. Eventually the site starts diminishing by other hard-working sites.
SEO Company Mumbai is well-equipped with latest technologies and full back-up from professionals. Therefore they apply all latest techniques to SEO activities. SEO Companies are best updaters for every site.
Websites are designed and loaded on the net through search engine submission. But this is not all. One has to have proper SEO done to these websites to make them popular in the site. Only a few Companies have their own SEOs for their websites. These SEOs work as Company staff and are get their re-imbursements from the Company itself.
SEO Companies Mumbai is one of the most competitive Companies, who is continuously endeavoring for success of a website.
Good quality websites are at niche as compared to their competitors, as they are clicked more often by their visitors. This is not a one-day effort. It is an ongoing process, carried out through SEO Companies to make their websites rank high in search engines.
Normally visitors search for some popular search words and click on the results shown on the search results. But with time, as more and more websites get their SEO done by professionals, then that website loses its sheen and starts ranking low in search engines. It is the continuous effort of the SEO Company that creates a high ranking and publicized it in search engines.
Web customers are specific in their search. So Companies are advertised in front of product-specific customers only. Thus the conversion factor stands high in search engines. SEO Companies Mumbai generates high results for Companies and their websites and high return on investment.
for more details on Search Engine Optimization Company and Link Building Company visit on our website
Media Marketing onlineis well known Seo Company India which helps companies to get higher rank in search engine through Pay Per Click Advertising, organic and paid listing too. for more details on seo packages and seo services visit on our website.
Article Source:http://www.articlesbase.com/seo-articles/seo-company-mumbai-allinall-in-services-1410083.html
What is Basic SEO?
The purpose behind doing search engine optimization ( SEO ) is to make a website to be search engine friendly which in the long run will help to get listed in the top search results presented by the search engines. The first and foremost thing to remember is that you got to be patient. If you think that you can start seeing results as soon as you follow SEO steps, then you are completely wrong. You got to be patient for a minimum of 2 months. If in case the competition is less then there is a chance to get listed early, and you can achieve your goal, i.e., first page listing/rank.
First of all, make sure that the website for which the SEO needs to be done is error free. In SEO terminology, the term W3c validation means error free state of a website. What is the link between SEO and the error free state? The simple reason is that when the search engine’s crawlers visit your website and if there is any broken link or there is errors in coding or scripts, it will tend to take it negatively. Just imagine that you are going to buy a car from a particular car dealer and on the test drive, the steering rod breaks down, how would you feel? Would you suggest the car dealer’s name to anybody? Just like that if your website is having errors, then the search engines would tend to treat it as a case of “a car with a broken steering rod” and simply will not list your website anywhere for specific keywords used.
After making the website error free, there are crucial processes that needs to be followed such as setting up Google Analytics and Webmaster, perform keyword analysis, competition analysis, manual directory submission, link building, participating in social forums, submitting articles/blogs, search engine submission, etc. If you follow the mentioned processes rigorously and religiously, you will achieve the ultimate SEO goal – first-page listing in leading search engines.
Having your website listed in the first page of leading search engines would prove to be a definitive edge over your competitors, and it is up to you to convert the huge horde of visitors to customers.
ISEOFIRM – Leading search engine optimization SEO firm. Article Source:http://www.articlesbase.com/seo-articles/what-is-basic-seo-1328942.html
How to Submit Your Products Info to Froogle
What is Froogle? Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google‘s search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. It is located at http://www.froogle.com and http://froogle.google.com
Though it is not currently listed on the Google home page tabs, it can be accessed from Google’s advanced search page http://www.google.com/advanced_search.
The Froogle Engine itself is organized into Categories. There are 14 categories. Shoppers can either drill-down on any of them or search directly by keyword. Shoppers can also limit your search to a specific category.
Search results are limited to one product per store. Each result displays a thumbnail image of the product to the left, with the product’s name, price and description listed to the right of the thumbnail. The store where the product is available is also listed, along with a link to see all results related to your keyword that are available at that particular merchant.
Froogle’s emphasis is on helping users find products, rather than providing product information, reviews, and other associated information found on other shopping search services.
What does it mean to you?
As an extension of the Google search engine that millions of people around the globe use daily to research products before they purchase, listing your product in Froogle is a free way to extend the reach of your marketing efforts to millions of customers.
There are two ways you can get included in Froogle:
1. The first, though not the most effective is to let Google or Froogle crawl your site and pick up the information for itself. This is likely to result in inaccuracies in your product listing. 2. The second, and more effective way is to submit a data feed directly to Froogle.
Create An Account With Froogle To be eligible to submit a feed, you must sell products via your website and ship them to the buyer. If you sell services or custom products that do not have fixed prices, use your website only to promote an offline business, or are an affiliate marketing site, your site content may be crawled by and included in Google‘s web search, but it will not be included in Froogle. Nor will Froogle accept a data feed under these conditions.
Merchants who meet Froogle’s criteria and want to submit a data feed must allow Google to crawl their websites by removing any robots.txt files that disallow Googlebot spider.
To get an account you will need to send Froogle the following details about your company and you: 1. Your contact information 2. Store Information a. Name b. URL 3. Product information a. Numbers of products b. Product Categories 4. Affiliate Information
You can either use this form http://services.google.com/froogle/merchant_email
Or send them an email at feeds-support@google.com Google say it takes anywhere between 5 to 10 business days to respond. My experience and from what I’ve heard from other merchants is that it takes about a week. You will receive an email from them asking you to read and agree to a legal agreement. Once you do this, you will receive another email with your account information: login ID and password. This last email will also contain FTP instructions.
The Data Feed Format The basic File Format has the following required parameters: ? Tab-delimited text file ? First line of the file is the header – must contain field names, all lower-case ? Use the field names from the table below, and in the same column order ? One line per item(use a newline or carriage return to terminate the line) ? File Encoding is LATIN1(ASCII is fine as its is a subset of LATIN1) The following field elements are forbidden as part of the basic format.If you want to include them as part of the basic format, products that contain errors will be dropped from the feed. ? Tabs, Carriage Returns , or newline characters may not be included in any fields, including the description ? Exactly one tab must seperate each field, If there are extra tabs inserted between fields in a line, or at the end of a line, that product will be dropped. ? HTML Tags, comments and escpe sequences may not be included- description must be plain text.
Basic Fields The basic data feed format consists of your product information in the following order: Field Name Description product_url This is the URL of your product page – where you display the product for sale. name Name of the product – should be about 80 characters description Full descriptive text about the product from your web site, up to 5KB. price The current selling price of the product image_url URL of the image, for eg. http://www.mysite.com/images/golfball.gif category Category to which the product belongs offer_id Unique identifier There are more fields called Extended fields that you can use to further specify your product information, such as color, size, shipping cost and more. Optional extended headers may be used to flag special features of your file. You must use these header parameters if you use HTML escape characters, or include book, music or video products or use quotes in your product descriptions or names. If you have many items in your feed, only some of which change daily, you can provide updates-only files as a more efficient way for you to delete, add, or change offers for items. You can upload a full file later if a large percentage of your inventory changes. Rules to be followed when creating the data feed format Quotes, Tabs & Newslines When quotes, tabs or newlines are present in your name, description or other fields, you must wrap the entire field (that contains the quotes or tabs) in quotes. You must also set the quoted extended format header value to “YES”. Submission frequency Data feeds for your online store must be submitted at least once a month. You can however submit your data feed file once a day. Currently the FTP server does not accept more frequent updates and returns the FTP code *****. Currency, Availability Right now, Froogle accepts only prices in US dollars. All your products must be available. Removing products To remove certain products from the data feed you could either • Set the expiry date of the offer to some predefined date or • Create and send an update file with the products marked for delete. • Or when you send in the next feed remove those products completely. Upload Your Data Feed You can upload new feeds daily, weekly, or monthly. You must upload a new feed at least once a month, because Froogle will automatically expire your old data after a month. The content in your feed must be the same as the content visible to users on your web site. The description and price you provide in the feed must be the ones on your product URL page. The image URL should be that of the actual product image on the product page. After you upload your feed for the first time, notify via email at feeds-support@google.com so that Froogle can confirm receipt and verify the accuracy of the format. Be sure to include your name, title, phone number and username in the email. Is it Worth It? If you spend just a little time surfing around Froogle, you’ll see very quickly that some products have clear and enticing descriptions, while others seem to be random snippets from the product page. It’s not enough to show up in the search, if the searcher doesn’t click through to your site. Those with clear descriptions are from the sites that have taken the time to give Froogle their data feed. And those are the merchants who are winning on Froogle. Would you like to submit to Froogle in an easy, efficient way? Try FroogleFeeder to create, verify and submit your data feed files easily. http://www.siteall.com.
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