Why The "age" Of Your Links Is Important For Seo
Quality links is the most sought commodity online – earned, exchanged, traded, bartered, bought and sold.
Savvy website owners and SEO’s are always on the lookout for the next link opportunity, especially those links that are “earned” and will eventually form the cream of the power links you can build to your website.
The key for SEO’s is to choose the right link building strategies that is in synergy with the New Link Variables – relevancy, consistency, diversity, participation and progression. I have spoken about these new link variables in various older posts.
And I would like to add another variable to the Link Mantra today – Age of Links.
The age of a link is the amount of time the link has been active from the date the search crawlers first found the link. This is important for SEO, as Search engines are giving more and more power to those links that have been “aged”, or been in place for a longer period of time, more than the very recently placed links.
This means, if you did manage to get a great link from a PR 6 website/ webpage, you don’t get the link power transferred immediately to your website, but rather, the link power is released over a period of time that the link remains active.
The New Link Variables made many previous link building strategies more or less obsolete as “hollow” links have no place in the new search algorithm. Hollow links are those links that are not powered by the New Link Variables and these links will eventually be weeded out.
So what does this mean for us SEO Experts?
It means that SEO experts now need to focus on building links that are primarily earned on merit, are relevant and from diverse communities, built consistently over a period of time by virtue of participation, and are permanent in nature.
The New Link Mantra – relevancy, consistency, diversity, participation, progression and age of links. Is your long term SEO strategy in synergy with these variables?
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About the Author:
Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments. I have a passion for: Creating integrated brand solutions for web and mobility platforms Handling online brand campaigns for well- known Brands Assisting brands to connect with the TG with Content based solutions Brainstorming with a creative team to come up with innovative concepts Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc. Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.
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Web traffic through Search engine optimization
Search engine Optimization is one of the finest ways to generate targeted Web traffic. The ultimate goal of Search Engine optimization is to get a web site to the first few pages of Search engines which generate a lot of search engine web traffic.
A lot of ways exist to achieve search engine optimization to get web traffic. The first thing among them that bothers the most is the use of keywords appropriately on the site. So, search engine optimization starts right from the website design. Using the highest priority keywords is the key tool in search engine optimization.
Google, in the past, considered keyword density as the tool for search engine optimization. Keyword density simply means placing the main keyword many number of times the content of the site for web traffic. This proved good for a period of time to provide good web traffic. The only disadvantage here is that, repeating the same keyword many times brings in duplicate content to the site and duplicate content is never good.
So, Google has made changes in this law. What Google defines as quality now is that content that not only contains the main keyword but also contains a few other related keywords that Google finds basing on an algorithm and awards traffic this way. Google named this as LSI relevancy.
Google has put in its generous effort to define the highest priority related keywords for any content of the site. The effort resulted Google Ad word tool. What we do here is, very simple. We just type in the main keyword for which we are targeting web traffic into the input box and a list comes up with all the related keywords. As you can imagine, this has made it easy to find the related keywords. The next step is to include maximum number of the related keyword in the content of the web site. It’s as simple as that.
Most of the people use this way. Another way exists, but many ignore this. In the other way, we make a search of our main keyword in Google. We then find out the website ranked highest by Google for our keyword. We can then find out the keywords used in the highest ranked website. To do this, another part of Google Ad words tool is to be used. This appears as “Instead of descriptive words or phrases you do it by web content”. This is pretty easy. We just need to type in the URL we got from the first website in the search engine results and in a few seconds a list appears with all the related contents. These are the related keyword that we need. The next steps are similar. We just use these related keywords in the site content. This makes the site search engine optimized in the eyes of Google. Hence our objective is accomplished.
Paul has been writing articles for nearly one year. Visit his latest website which helps people find information about christian weight loss programs and dr bernstein weight loss programs. You can find more tips like coconut oil weight loss on his website. Article Source:http://www.articlesbase.com/seo-articles/web-traffic-through-search-engine-optimization-1772034.html
Top search engine optimization myths debunked
Individuals and businesses have several myths about SEO and internet marketing in general. Here are five popular SEO myths that have been debunked.
- Once on top, always on top: search engine rankings keep fluctuating. SEO is a continuous process and if you stop your SEO efforts once you get good ranks, the ranks are sure to drop sooner or later. Moreover, the algorithms of search engines keep changing and it is important to keep you updated about the latest changes and tweak the SEO campaign to stay on top of search.
- Keywords stuffing will suffice: gone are the times when keyword stuffing would give your website good ranks. The rules of internet marketing have changed and keyword stuffing is now deemed as spammy. Search engines will not favor this practice. The focus instead should be on quality of content on the website. This will be appreciated by the users as well as search engines.
- Creativity in website design works: creativity is good. But be careful about how you choose to do it. Although the search engine spiders are able becoming increasingly advanced, they still do not read flash content very well. Instead of using a lot of moments and flash, which can confuse the user too, use creativity in content.
- Link building is the best SEO practice: link building is an important SEO practice. But the quality of links matter more than the quantity. The relevancy, the variety and the authoritativeness of the links that you get add value to your SEO campaign.
- The more you work on SEO, the better results it yields: Earlier the quantity mattered in SEO. There is now a shift to this and it is the quality of work that matters. Newer platforms on the internet like blogs and social media websites have given the user the power to interact and opine and not be a silent spectator. They have become smart and important platform to market and advertise on.
Author is the director at Zitz Solutions – Internet marketing and SEO Services Company India Article Source:http://www.articlesbase.com/seo-articles/top-search-engine-optimization-myths-debunked-1312740.html
