Website Optimization – Top 5 SEO Mistakes
Is your site listed at the top of the search engine rankings? If not, you may benefit from website optimization or Search Engine Optimization (also called SEO).
While you don’t want to trick the search engines with deceitful tactics, you want to clearly indicate what each one of your pages is about so that the search engines can list them in the search results.
Top 5 SEO Mistakes
If you want the search engines to find you, you should already know the importance of selecting the right keywords for your pages. Here are the top 5 mistakes made by many Webmasters and Internet marketers:
- No. 5 SEO Mistake. You don’t use the META description tag in your HTML code. It’s located in the head section of your page and should contain a sentence of two that will get visitors to visit your site. Make sure to use your main keyword and a supporting keyword in your META description. This description is visible when people perform a search on Google (it’s the little blurb that appears after the page title).
- No. 4 SEO Mistake. You don’t have enough incoming links to your site. Warning! These links must be from relevant sites. For example, if your site is about dogs, then these links should come from pet directories, dog grooming services, dog sitters, etc. You shouldn’t take part in a link farm that provides you with thousands of unrelated links. This actually hurts your reputation on the Net. Instead, take part in a program where humans pick and choose which sites they want to link to based on the relevance of the subject and the quality of the site. Visit http://www.CarolineBegin.com/online-business-optimization.html to see the free link exchange service I recommend.
- No. 3 Mistake. You don’t blend it your keyword as much as you should, or you do it too much. Your main keyword should be used in your page title, in the first heading, and it should appear naturally in the body copy. If possible, try to use it in one link somewhere on the page and blend in some synonyms and related words.
- No. 2 Mistake. You don’t talk to your visitors. Cherish each one of them and aim to build a lasting relationship with them. Offer a free gift in exchange for their email address and send them a monthly newsletter.
- Top SEO Mistake. Your site contents regurgitated content. This is probably illegal (in 99% of the cases) and the search engine WILL penalize you. If you don’t have time to create unique content that will interest your visitors, hire someone who will. After all, you must provide quality information, products or services and your website is an important tool in communicating with your prospects. Show them how much you care by providing them with original and interesting content that isn’t available anywhere else.
These mistakes are only the tip of the iceberg. Visit http://www.CarolineBegin.com/online-business-optimization.html to see the top 10 optimization mistakes along with a detailed explanation on how to pick keywords.
Caroline Begin is a professional freelance writer, webmaster and translator who creates original web content in English and French. To contact her, visit http://www.CarolineBegin.com. Article Source:http://www.articlesbase.com/seo-articles/website-optimization-top-5-seo-mistakes-1291339.html
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