Top 5 Questions To Ask When Looking For A Search Engine Optimization Company
Every now and then you find yourself with an awesome idea and a beautiful website, but no visitors. How do you get people to come to your site, when no one knows you exist in the vast expanse of the Internet? This is when you need to hire a search engine optimization or search visibility partner to assist you in trumpeting your message. Many companies provide search engine optimization (SEO) these days and most of them are honest and hard-working, but there are a few companies who are just trying to scam you out of money, or make money for itself off of your idea.
We’ve compiled some useful questions to ask when looking for a reputable search visibility company to help your website gain the traffic you want:
What type of results should I expect to see, and how long will it take? How do you define a “success?”
Occasionally you will see an ad for search engine optimization promising to get you on the first page of all the search engines within a week; this is a scam. Optimization can be a long and difficult task when done the right way by a professional company. If the company uses underhanded techniques in order to raise your page rank, your site could be penalized and you are held accountable for the optimization company’s tactics. You’re much better off working with reputable companies who are honest about the results you can achieve and the time frame necessary to do so.
What SEO techniques do you use, and how do they work?
Common techniques include: keyword analyzing, content writing and re-writing, link building, pay per click advertising, directory submission and social media marketing. No one technique is going to raise your visibility, you need to have a healthy mix of all of them in order to gain brand awareness and invite potential customers to come to your site.
May I see examples of previous work?
As with hiring employees and deciding on partnerships, previous experience and portfolios can really show you a company’s true colors. Search engine optimization is no different. You want a company that knows what they are doing, and has a proven track record of successes through honest means. Legitimate companies are more than happy to share their previous successes in order to gain new business.
How transparent is your process? When making changes to my site, will you share with me the steps you are taking and why you are doing them?
A good search visibility company will explain its process, and why it does it this way (and probably have charts and graphs to back it up)! It’s important to for you to know what the company is doing to your site, and when, so you can prepare for increased sales, calls, and traffic. If you and your web host/receptionist/manufacturers are not prepared for an increase, you could lose valuable customers to a crashed website, clogged phone lines or lack of products.
What happens when my traffic goes up? Do you offer services to assist in getting my customers to buy my product, watch my video or sign up for my event?
Once your traffic starts going up, are your visitors engaging the site the way you want them to? Are they purchasing your products or signing up for your events? If the customers are coming to the site but leaving quickly you need a search visibility company that also offers conversion optimization to make sure that they don’t leave your site unfulfilled.
Here at Amadeus Consulting, we’ve worked hard perfecting our honest search engine optimization processes for our clients and their customers. Our search visibility and conversion optimization services are the perfect choice for the discriminating client who needs a little help telling the world about the most awesome idea ever.
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About the Author:
About Monica Valdez
As the Search Visibility Manager at Amadeus Consulting, Monica’s knowledge is extensive in search visibility and conversion optimization strategies. Monica is dedicated to helping both Amadeus Consulting and our clients succeed online and is passionate about all things search. The Search Visibility Insights blog offers knowledge and market-related information for readers interested in the ever-changing world of online marketing trends.
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