Mobile Interactive Text Marketing Offers New SEO/SEM Opportunities
by Kathleen Gresham
Search engine optimization best practices constantly evolve. Search engine algorithms change, new services appear, and effective practices sometimes lose effectiveness. So we constantly have to be on the alert for new SEO and SEM opportunities.
A hot topic in the Internet marketing world right now is the generation gap between young users, who shun email in favor of text messaging, Twitter and Facebook, and the “older” generation who prefer email. Text messaging is huge now, as we all know, and we need to effectively use it for SEO/SEM.
A new mobile marketing site called 84444.com allows you to set up interactive text message marketing campaigns from your computer that can send traffic back to your site from the huge market of mobile texters. Think about how you can use that for SEO/SEM!
Using the system at 84444.com and an existing list, you can direct customers to a particular website in real time. This is instant traffic!
Want to see how it works? Text the keyword LENS to 84444 (the short code) to get a discount on eye glasses.
Want to try it out—for free? You can get a free trial account (no contract, no setup fees) and set up a free trial campaign that allows you to send 25 free text messages.
With mobile marketing, you can set up contests, polls, and other interactive activities and send coupons that can be used on line or in person.
As always with SEO/SEM, the only limit is your own imagination (as long as you stay with in the terms of use of your service providers and the applicable laws). Clearly you also need to be sensitive to text user needs and preferences, not spam, and tightly target users with offers they will be glad to receive.
I’m so sold on text marketing for SEO/SEM that I have not only set up a trial account; I have also signed up to be an affiliate.
For more information on the interactive text marketing industry and more ideas on how you might use it in SEO, you might want to read the Text Message Blog, which reports on mobile marketing.
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Tags:84444.com,contests,coupons,mobile marketing,Optimization (SEO,polls,search engine marketing,Search engine optimization,SEM,text message marketingRelated posts
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Mobile marketing is the new tread of marketing products because of uses of mobile phone. According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences. See also http://www.txtimpact.com/shared-shortcode.asp