SEO Mistakes – Are You Making Them?

May 20, 2010 · Posted in Uncategorized

Search engine optimization (SEO) is one of the best ways to market your website. After all, how many other ways are there to increase your search engine rankings for free? With the right SEO strategy, you can see your unique content all over the web, with tons of backlinks pointing at your site.

However, SEO takes some patience and practice. Most of the time, it is not a marketing strategy that works overnight. Plus, it can take some work to get it right.

So how do you know if your SEO strategy is the right one? Start by avoiding these common SEO mistakes:

1. Having the wrong keywords. This is the biggest SEO mistake that you can make. The key to good SEO is good keywords. Before you begin any kind of SEO strategy, you need to do extensive keyword research. Most of the time, it is easier to move up in the rankings with longer-tailed, more descriptive keywords. If you are a dentist in Chicago, you are never going to rank high on the keyword ‘dentist’. In fact, ‘Chicago dentist’ may be tough to rank with. However, if you target the keyword ‘dentist in Chicago southside’, you have a much higher chance of seeing your website on page 1.

2. Becoming too optimized. Once you have those great keywords, they need to be everywhere – in your title, in your URL, in your anchor text, and in your meta tag. However, when it comes to SEO, there can be too much of a good thing. Incorporate your keywords, but always keep your readers in mind. No one wants to read sentences that are packed with a bunch of keywords and nothing else. If your SEO content is geared more towards the search engines than the readers, you are never going to be successful. Learn all that you can about SEO, without going overboard.

3. Not using SEO to promote your site. Yes, your website needs good SEO content, but that’s not enough to move up in the rankings. You need relevant backlinks to make the search engines take notice. The best way to get them is through quality article marketing. A good, unique SEO article will make its way around the internet. Stay away from paid link opportunities and spam directories. They do not make the search engines happy!

4. Not taking advantage of your meta tag. This is the first impression you get to make, so make it a good one! Don’t assume that you can put just anything in a meta tag. Your meta tag should include keywords, while also grabbing the reader’s attention.

5. Having duplicate content. Search engines want content that is fresh and unique. If you are submitting the same exact article to several different directories, or publishing PLR without making any rewrites, the search engines will find out. The end result? A ranking that you don’t like.

If you want to upgrade your SEO strategy, Nicole can help. With more than 10 years as a professional writer, Nicole knows how to create compelling SEO content. Let www.premiercontentsource.com solve your SEO problems!

-
About the Author:
Nicole is the owner of www.premiercontentsource.com. Her work has been featured on TV newscasts, in major newspapers, and on websites around the country. A veteran writer and journalist, Nicole can provide your website with unique content that will grab readers’ attention!
Article Source