Bread Crumb Trails

This is most SEO friendly and user friendly feature for your Yahoo! store. This utility is basically a navigation system that shows visitors where they stay in the directory structure in relation to the rest of your store. This way, your visitors can get a visual path to know in which section or sub section they are currently shopping.

Generally Bread Crumb trails are depicted on the top of each page to provide your visitors a back track to the index page and all the web pages in between. It makes easy navigation so enhance the search engine exposure and it helps to improve customer conversion ratio.

Customer and SEO Friendly Site Maps

Site map is an utmost important part of SEO of any website therefore you need this feature without any doubt. It gives easy navigation for search engines as well as your visitors. Search engine spiders can crawl all your major pages of your Yahoo! store with an ease.

It exposes all your web pages to the search engines and your products to your patrons. This RTML enhancement makes your site ahead in the competition of competitive keywords.

ALT Tags on Product Images

Giving alt tags to the product images is considered to be the best SEO practice. When you give alt tag to the image it ultimately becomes visible in search engines so you can get maximum benefits of search engine visibility for your products.

Your product can find by search engine as well as your customers in case your image can not be loaded your customers can see the text and know about your products. With this feature default alt tag for Yahoo! that says, ‘click to enlarge’ will replace with description of your own that is search engine spider friendly. Hover over the image can get this tag displayed making your site more optimal.

Meta Tags (Title, Keywords and Description)

Meta tags like title, keywords and description are essential parts of SEO of any web page. Having an RTML feature that automatically generates unique Meta tags for your pages from your database file will just be great. Such features scans your name, caption, label and abstracts and make unique Meta tags.

Unique Meta tags always attract search engines because titles are catchy, keywords are unique and description is informative. Meta tags enhance your SEO effort considerably and bring more customers to your pages.

Convert all Links to Absolute URL (Base URL)

It is a well-known fact that search engines don’t crawl dynamic URL if there is a dynamic link. When you generate dynamic pages it automatically generate dynamic URL and that we don’t want at any cost so we can do RTML changes and force the dynamic page to generate SEO friendly URL.

Such feature converts all dynamic pages of your Yahoo! store to absolute URLs that search engines can index easily. This is a simple remedy but critically important.

Custom Error Pages that actually Helps!

In stead of showing simple ‘404 Not Found’ error message for the page, show Custom Error Page that contains some apology, your branding and links to other major pages of your Yahoo! store. This can bring a broad smile to your customers’ faces. This feature generates Custom Error Pages to help your customers as well as crawlers too.

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About the Author:
Jessica Woodson is head of projects at IndiaNIC – a leading Yahoo Store Development company which presents quality and cost effective yahoo store development, yahoo store SEO, yahoo store manager services across the globe. For more inquiries please visit at http://www.indianic.com/search-engine-optimization-feature.html
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Why use social media?

Social media sites are the new way – some say one of the only ways – to connect and interact with clients and potential customers. It’s vital to online networking, as well as search engine optimisation.

Using social media in an SEO campaign will help you contact your desired audience, via search engines and social media sites, as well as optimize your social network discovery.

With social media increasing in popularity and being treated as a trusted source, it would be silly not to use social media sites to optimize your website and drive traffic to it.

How to implement a social media campaign

Now this is certainly the most difficult part. First you need a plan, where you will need to identify your audience, your aims and the strategy. What makes social media sites so good to optimize is the fact that they are interactive – hence people can share, comment, vote and use links. Not only are you optimizing your social media page, but every time someone joins or participates, they are helping to increase your popularity with search engines.

Remember the above as it’s vital to a working campaign.  Interaction is key to a social media campaign and so are the links. The more your links with attached keywords appear, whether it be on blogs, forums or social media sites, the more popular your site will become with Google, Yahoo or MSN.

When implementing social media into your SEO campaign, the first thing you must identify is your audience. What sites do they prefer? What do they like to share and how? Many professionals follow their customers online and look at how they behave, for instance, what sort of things that they share. This is usually done by specially created programs, which identify what customers search for and what keywords they use.

If you understand a bit about your clientele, you can then begin to implement a campaign using the main frameworks of SEO:

Appropriate content,
Keywords,
Anchor texts;
Links.

These must, however, always remain relevant to your overall goals as a business.

Remember SEO is an indirect method of marketing; hence your objectives may differ from direct marketing goals.  Social media optimization‘s main game is to increase site popularity via searches, as well as improve the recognition of social communities online. The latter is important not only for increasing sales, but for keeping a regular clientele and upping your marketing tactics. Last but not least, you can also use it to complete a little market research.

Social media has become virtually a ‘must have’ in marketing campaigns. It’s also one of the best ways to get feedback from your customers.

If interested in hiring an SEO Company Birmingham, have a look at www.keywordmarketing.com

About the Author:
Marie Coles is a professional writer. She writes informative, yet, dynamic articles on Search Engine Optimization.
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The SEO experts are well trained. They know what SEO optimization method can help your website. They will analyze all aspects of your website. By analyzing your website, they know what aspect of the website needs improvement.

For example, if your site has poor link structure, they will help to cross link between the internal pages so that your website becomes more SEO friendly. They are SEO experts so they know what need to be done in order to get your website on the number one position in the search engine.

They will perform all kinds of optimizations campaign for your website. When shopping for SEO company, you should ask them the type of optimization they perform. If the SEO company only focus on link building, you should avoid them. In order to be successfully on the internet, you need to implement on site and off site optimization.

On site optimization involves writing optimizing content with keyword, and building good navigation. The SEO company will know which keyword will yield the best result for your website. They use their own keyword suggestion tool to find a suitable keyword.

The keyword suggestion tool they use are not the free ones that are available on the internet. With a premium keyword suggestion tool, they have access to more data concerning the keywords. In this way, they are able to find the right keyword for your website.

When hiring a SEO company, you should shop with multiple companies to compare the prices. You can find SEO company by searching for the keywords “SEO company“.

If you want a region specific SEO company, you must include the name of the region in the search term. For example, you can enter the keyword “UK SEO Company” or “US SEO Company” in the search engine. The advantage of using a local SEO company is that they are more capable of optimizing the local website.

Every SEO company charges a different price. However, most of them won’t charge beyond the market price. If the SEO company charges an incredibly low price, you should avoid them. SEO companies charges low price to attract customers. The SEO services provided by cheap SEO companies are lousy so it is a waste of money to sign up with them.

The price of the SEO package should be reasonable and not too expensive. You should sign up for a SEO company that charges a monthly fee.

Some SEO company accepts payment on result. Many SEO companies publish their phone numbers on their website. You can make a phone call to the SEO company and discuss with them. You should let them know the URL of the website which you want to promote. After that, they will give you an estimate quote.

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About the Author:
Mascar Rooney is the author of this article on directory submission.
Mascar Rooney is the author of this article on Blog commenting Service.
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In White hat link building, the webmaster follows certain guidelines and rules formed by the search engines. All major search engines like Yahoo, Google and Bing can easily identify link building practices that are not white hat one.

You can get access to articles and references that provide guidelines regarding techniques of SEO link building to be followed, and those that need to be avoided. Even online encyclopedia like ‘Wikipedia’ also contains useful information about white hat and black hat SEO techniques.

The websites that use unethical ways of link building have higher chances of getting blacklisted by the search engines, giving loss to your online business. Thus industry experts always lay stress on using white hat techniques. To name a few back links from adult sites, link farms, gaming sites, too many links per day and those from banned websites can be categorized under black hat SEO links.

Websites need to build up a strong domain trust with the clients. For this you can consider getting back links from websites that have a good online reputation and is trusted one. Pay attention to which type of sites gives you links, and at any cost avoid getting it from bad reputation websites.

Another aspect to be taken care in link building is anchor text. Make it look spontaneous and relevant as possible. Some sites use similar anchor texts with keywords of same type, thus results in search engines penalizing your link. Be cautious in not exceeding in anchor text optimizing especially of catchy phrases.

The place where you position the links to your website carries importance and affects the visibility factor. When you place a link of your website’s product or service on a web page with quality content then, its value would definitely go up. So experts always recommend to place links inside site content. Avoid the footer links as they are not observed so often and is less effective too. Page rank value of a web page where you place the link also matters, as these pages have higher hits and site traffic.

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About the Author:
SPINX – is a Leading internet marketing and Web Design LA is providing different web services. Web Design Firm provides Website Design and Graphic Design services in Californian and worldwide.
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Would you like to watch visitors flood into your websites by the 1,000s, without expensive advertising or promotions? The fact is, there ARE people with websites doing exactly that right now. How is that possible, you ask? The answer is Advanced SEO Techniques!

I’m not sure if you’ve heard much about SEO or ever tried it, but for those “in the know” there are very specific techniques they use (and YOU can too!) to get search engines to drive 1,000s of visitors to their websites every day while they sit back and enjoy the 100% natural, FREE traffic.

Now, you can get the same results…IF you know the secrets to making your websites so SEXY to search engines that they can’t help but to rank you at the top and reward you with a flood of traffic. Well, we’re pulling back the curtain, and we’re going to show you everything you need to know to get exactly the same results! Just think about it, if you don’t buy this e-book, how else are you going to learn the secret to TRULY earning money at home?

With all you’ll learn, you’re probably asking…what is the cost for this invaluable e-book? Well, if you follow the techniques provided within its contents, technically the product could pay for itself! In fact, I’m so confident that you WILL make money with this information, that I’m offering a 30-day money-back guarantee. If you are not satisfied with this e-book for any reason, you can contact me for a refund, no questions asked! Visit to http://www.netcontentseo.net//seo.php

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About the Author:
“Advanced SEO Techniques” is so powerful, it’s easily worth $197 and you can make 10x that amount back every month. But if you act fast, you can get your hands on this powerhouse guide Visit to http://www.netcontentseo.net//seo.php
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Here is a list of five SEO myths that not only don’t work, they can get your website banned by the search engines if you use them!

“The more times I use a keyword on a web page, the better.”

This myth can definitely get you in trouble with the search engines! Of course you should use a keyword in the content of your web page, but using it to many times on the same page can get you flagged for keyword spamming. Although there is no definitive rule on how much is too much, it’s generally thought that a keyword should have a density between 2% and 6%.

“Using the meta keyword tag will boost my rankings.”

Wrong – the meta keyword tag is actually useless, and will not help your rankings one bit. There are other meta tags, however, like Title and Description, that are definitely used by the search engines in evaluating your web pages, but the keyword meta tag is not used at all for ranking web pages.

“Trading links or reciprocal links is a great way to build inbound links to my site.”

The search engines look for naturally occurring links coming from quality sites, and their algorithms are quite good at telling the difference between natural links and reciprocal and 3-way linking schemes. Build your inbound links naturally using standard techniques, because reciprocal links are discounted by the search engines, and link “buying” can get you banned altogether.

“Submitting my site to hundreds of search engines is a good way to improve my rankings.”

Not only is it unnecessary to submit your site to the search engines (the search engine spiders will discover your site on their own), submitting a site does not mean it will be listed in the search results. There are hundreds of factors that search engines consider when determining how to rank a site, but submission is not one of them.

“As the business owner, I’m the best person to choose the keywords I want to be listed for.”

Although it may be appropriate for an owner to help select the list of “seed words” to use in SEO (seed words are the terms used to start the keyword research), you definitely want real-time data to tell you which keywords will perform the best for your business! For instance, you may think customers search for “ABC widgets”, but the data may show you that searchers actually typed in “blue widgets” or “big blue widgets” and never once typed in “ABC widgets”. Why would you waste time and effort optimizing for a term that nobody ever searches on?

We all want our business websites to show up in the top of the search results, but be careful – what you think you know might actually end up hurting you!

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About the Author:
Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development.  Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com. Copyright 2010, Five Sparrows. All Rights Reserved.
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At the top of the column are the different Google search “engines” (like images, videos, news, etc.). The next section in the column has a link called “Show search tools”, which expands to display a variety of new Google tools for people to use when looking for information.

The new search tools let users view results by criteria such as “time” (latest results, past 24 hours, etc.), “location” (nearby results), “related searches”, “sites with images”, etc., which may ultimately have a significant affect on your business’ search engine strategy. Why? Because with each new option a user selects, a different set of Google search results is displayed, based on the option that is selected.

So now that there are multiple new Google search options, does this mean that businesses must consider which Google search option(s) they wish to rank for, then optimize specifically for that option? Maybe.

The Importance of Real-Time Search

Real-time search was added to Google only a few months ago, and is the result of social sites like Facebook and Twitter becoming a major resource for users who wanted information that is minutes-old, not days, weeks, or months-old. Now that real-time search is even more accessible to users via the left-column options (e.g., blogs, news, discussions, “time” tools, etc.), social search has become even more important for businesses striving to rank well in Google.

Social search is all about visibility, meaning you need to have a presence on the social networking sites and get people talking about and / or sharing your content. You need to get people involved with you in order to be relevant in real-time search, and real-time search has already been shown to be a real-big factor in getting to the top of Google rankings.

Where Do You Want to Rank Today?

If you want to increase quality traffic from Google, it makes sense to optimize your pages for coverage in the search option categories that matter most to your business. For instance, if you operate a storefront in your town, you may want to show up in the local search (and “nearby”) results. Or, if you’re offering a time-sensitive discount or have tied a promotion to an event, then you may want to be included in the “time” results for past 24 hours or past week.

Know Your Audience!

The key to ranking well in Google – regardless of the search option category being used – is to find the right keyword phrases to use in optimizing your site. Do some actual research, don’t just guess! If you don’t know how to research and find relevant keywords, then hire a professional to help you. You must know what people are actually typing into that search box, or your efforts will do little to drive targeted traffic to your site or deliver new customers and leads. The more you know about the keywords your target market uses to find products and services like yours, the more you will know exactly where you need to focus your efforts in Google.

Hurry Up and Wait

Although Google‘s new search tools are a fairly new development, experts are already weighing in with their opinions on how (or if) these new search options will have an impact on a business’ SEO strategy. The early consensus seems to be that yes, the new options will have an effect to some degree, but it’s probably too soon to know to what extent.

In the meantime, the best strategy is to keep your site updated with fresh, relevant content, create a strong presence on the social networking sites, build new inbound links, select targeted keyword phrases, and optimize your site using standard, white-hat practices that will help your web site be read and indexed by the search engine spiders. Then sit back and watch the results unfold over the next several months to see if the new Google search options indeed affect your SEO.

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About the Author:
Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development.  Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com. Copyright 2010, Five Sparrows. All Rights Reserved.
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Don’t inadvertently block the search engines. Sounds simple, but people do it all the time. Go to your admin panel, click on Options>Privacy and just make sure that your settings read “I would like my blog to be visible to everyone.”

Make sure that user comments are enabled. Aside from the fact that they engage your readers and give you useful feedback, they also rack up SEO points as fresh content, giving search engines another reason to keep coming back to your blog. Also, remember to encourage the readers to leave comments. User generated content is king in terms of SEO.

Make sure that you’re always upgraded to the latest version of WordPress for proper 301 Redirecting as well as security measures.

Check for proper XHTML. WordPress produces valid code, but poorly-written plugins or themes can crop up code errors. Sometimes user-created coding errors also occur, in the blog posts themselves or through custom themes. Check your site for errors.

Use images. Images will not only give your site some added interest for visitors, they give you a chance to put in “alt” and “title” attributes and filenames that can be keyword-rich. Images will also give your blog added visibility for image search engines.

Ping-O-Matic and RSS. WordPress automatically pings Ping-O-Matic, notifying it that your site has new content, which invites bots to your blog. A large list of RSS Ping sites can be found here.

Timestamping. Readers and search engines both love new, fresh content. Space your posts out somewhat by using the timestamp feature, and WordPress will publish the blog post on the date and time you specify. We suggest daily posts.

Sitemaps. Make sure that you implement the “Google XML Sitemap” plugin and submit the sitemap to Google, Yahoo and Bing. This is essential for a rapid crawl by search engines as well as monitoring your site stats using Webmaster Tools.

All-in-One SEO Pack. Make sure that you implement this plugin and customize it. This allows you to assign customized page titles and descriptions to all pages and posts on your WordPress site. It’s an essential tool.

Backup. Always backup your files and database.

Cache. Install WP Super Cache since this will improve the speed and performance of your WordPress site. The faster your site loads, the better.

If you have any questions or require assistance in WordPress SEO or internet marketing, contact us! We can help. You can call us at 1-800-736-9618.

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About the Author:
Click here to read the rest of WordPress SEO. If you enjoyed this article, you also might like our other stories about Internet Marketing Company
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In the industry SEO techniques are generally referred to as white hat SEO or black hat SEO. White hat SEO refers to search engine recommended techniques and black hat SEO refers to unethical practises that could result in the banning of a website by the search engines.

White hat SEO aims to ensure that the content that a search engine indexes and subsequently ranks is the same content a user will see. Black hat SEO attempts to improve search engine rankings by deceiving the search engines at the cost of Internet users.

Black Hat SEO Techniques:

1. Cloaking

This technique describes the hiding of text. This can be done through text colored similar to the background or positioned off screen. Keywords are hidden using this method to improve search engine rankings.

2. Doorway or Gateway Pages

This technique gives a different page depending on whether the page is requested by a human visitor or a search engine. Keyword stuffed pages are provided for search engines and normal pages for visitors. The problem with this method is that the user clicks on a link to a page that has nothing to do with the search phrase. Popular search phrases are targeted to gain visitors to websites that have nothing in common with the search phrase.

3. Hidden Content

This technique refers to hiding content within the code of the site and stuffing it with keywords. The “comment” and “no script” tags are normally used for this technique. Users will find themselves clicking on a link to a website that does not relate to the search phrase used.

4. Meta Descriptions

The meta description should be used to describe the content of your page and not to be stuffed with keywords. Remember the golden rule that content and websites should be written and designed for users not search engines. Due to the continuous misuse of meta descriptions the search engines do not allocate a lot of value to it anymore.

5. Meta Keywords

Meta keywords should be a short list of words describing the main content of a web page. Due to continuous misuse the search engines do not allocate value to meta keywords anymore making life more difficult for the normal website owner.

6. Link Farming

The search engines penalize website with links from adult, gambling and banned sites. Link farms provide a free for all and anyone can link to everyone else. Unscrupulous service providers offer customers thousands of links to their websites in a short period of time through the use of link farms. This practise can result in penalties and low rankings.

7. Article Spinning

This technique refers to software that are used to re-write an existing article into hundreds of new articles. Re-written articles are submitted to article directories and blogs in order to build links to a website. The quality of the articles that are produced is very poor and most of the articles are not readable. The impact of this technique is the spamming of article directories with poor quality articles that are not original resulting in a negative experience for Internet users. Due to the major abuse of this technique article marketing is not as effective as it once was.

Every website owner has a choice when deciding on their SEO strategy. White hat SEO techniques works well and have long term sustainable results. Black hat techniques can get your website ranked high quickly but will result in the banning of your website in the long term. Your website is a reflection of who you are and the decisions that you make will have an impact on your online reputation.

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About the Author:
H.E.Muller is the owner of a business that provides SEO solutions. Feel free to visit his site for more information on SEO link building, SEO article writing and social media optimization.
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1. Choosing the right keywords:

Keywords are the foundation of your SEO and you have to choose them carefully. Making mistakes when choosing your keywords can be costly and time consuming. The keywords that you choose should describe your business, product or service. It should be frequently used by people on Google or the other search engines and the online competition for these keywords should not be too high (not too many websites should already be competing for the keywords).

2. Optimizing your site’s contents:

It is very important that you design a good-looking, user and search engine friendly website that promotes your products or services. Firstly your website should be informative with user-orientated content that will keep customers spending money on your site. For your SEO you should use your chosen keywords effectively in each element of your page’s HTML code. This will allow Google and the rest of the search engines to understand that your pages are topically related to your keywords and to start ranking your pages for your keywords.

3. Finding good quality links:

In order to be ranked highly by the search engines you need to get a lot of links pointing to your site from other websites. Good links comes from similar and topically related websites. These websites should be respected, well established and trusted by the search engines. The visible part of the link to your website (anchor text) should contain your keywords. One of the quickest ways to find good quality links is to analyse your top competitors and to see where they are getting their links from.

4. Building a network of quality links:

You need a wide network of links before your website will rank well on the search engines. It is important to build links from a variety of quality sources and there are various methods available to build links. Websites with good quality and popular content that is updated regularly do not need to do much in order to get links. Some sites buy or exchange links with highly ranked websites or offer discounts or free services for a link. Blog comments on high ranking blogs (with similar content than your site) is an effective link building method and is widely used. Make use of social media sites like Twitter and also bookmarking sites to build one way links to your site. You will need to build links for as long as your website is active if you want to rank high and retain your rankings over time.

5. Monitoring keyword rankings:

In order to see if your SEO strategy has paid off you need to monitor the positions of your website keywords on the search result pages. You will be able to identify the activities that works the best for you and also rectify mistakes very quickly.

Well planned, implemented and monitored SEO strategies will result in high website rankings over time. Two of the most important pillars of SEO is keyword research and link building. Rather spend more time on choosing the correct keywords and also implement a daily link building schedule where you build a minimum of 10 links a day. The results will speak for itself.

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About the Author:
H.E.Muller is the owner of a business that provides SEO solutions. Feel free to visit his site for more information on SEO link building, SEO article writing and social media optimization.
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